It is not enough to take a beautiful website,
launch it, and sit back and wait for the traffic to come.
That's like paying to have a beautiful print
ad placed randomly in The World Yellow Pages billions of pages
long, and think that people will find you.
Nobody will find this site in the search engines
unless it is optimized for the search engines.
Search engines are the index of this massive
database of miscellaneous information and help a user find
what s/he is looking for. Search engines are an integral part
of how people navigate successfully through the enormous amount
of information available in this Information Age.
To attain high rankings in the search engines,
your site needs to be search engine friendly so that search
engines know what your site is about and index it properly.
This is done through keyword-rich content and incoming links.
By having the words that people type into the query box of
a search engine in the content of your page, the search engines
know that your website is relevant to a user’s search.
If you want to be found under "French Restaurants in
Queens," those words need to be on your page.
Links from other websites to your website are important because
search engines use the number and quality of links pointing
to your site as an indication of your site's value. Links
will increase your traffic and your site’s ranking.
We offer the following SEO services to accomplish your goal
of getting noticed and ranked highly in the search engines:
>>
Keyword Research
We use Keyword Discovery as our keyword research tool to
determine which words your targeted visitors search for when
they want to find a product, service, or information that
you offer. These words must be included in the copy.
Keyword Discovery currently collects the search term queries
that people type in from over 180 search engines world wide.
Their database contains approximately 32 billion searches
from the last 12 months.
This gives us a good idea of the search terms that people
use to find websites like yours.
With this data, plus research that determines how competitive
these keyword phrases are to rank for, we will select which
phrases to use in your copy.
>>
SEO Copywriting services
With our list of keyword phrases, we will write or re-write
your copy in a natural, flowing, descriptive way that makes
an emotional connection to your visitor.
We will use the keyword phrases in your title tag (the name
of your page), in the text, and in headings, sub-headings,
and bullets, where appropriate.
This makes it easier for your visitor to know what your page
is about, and it makes it easier for the search engines to
deliver relevant results to the user.
>> Link building
I remember the first time I was on the web. I never saw a
website and I didn't really understand the concept of being
online. My friend showed me a website and throughout the content
were underlined words. She clicked on these words and -- MAGIC!!!
-- we jumped to another page. And then like magic again, we
went to another page.
How in the world did that happen? It was amazing - and it
still is.
Twelve years later I understand it a lot more, and it is
no less amazing. The massive amount of information out there
is staggering and it's all just a click away.
Links are what the web is all about. It is the fundamental
premise of the web. There are infinite possibilities from
a single starting point. You can go anywhere from here - but
you need links to get there.
Your website cannot be an island unto itself. You need people
to reach you. Some people may take a direct flight to your
website because they know your web address, but there are
so many other people out there eager for information and ready
to take a connecting flight to your site. They've never heard
of your site, but they're willing to click on a link and visit.
You need links. If lots of sites link to your site, it must
be good.
As part of our SEO services, we offer link building to give
your site a bigger presence on the web.
>> Statistics tracking
You shouldn't be clueless about how many people visit your
website, how they found your site, which page they landed
on, and how long they stayed.
To track the success of your website, we use ClickTracks,
an advanced statistics tracking program that offers intuitive,
insightful analysis of your website.
It provides valuable information such as how many visitors
your website receives per day, where visitors came from, which
keyword phrases they used to get to the site, how people navigate
through the site, how long they stayed, the effectiveness
of e-mail campaigns, and more.
Understanding visitor behavior is key to getting the best
results from your website.
>> Let's discuss your business goals
Call us today at 516-299-5202, send us an e-mail,
or fill out our Contact Us form
to talk more about your business goals.
